EVENTS

WELCOME COCKTAIL RECEPTION

The Welcome Cocktail Reception will be held on Monday - October 17, 19:30pm at the Ayre Astoria Hotel (suggested hotel for the attendees). This will be an excellent opportunity to meet and network with the attendees of the Symposium along with savouring typical Spanish and Valencian cookery.

The Welcome Cocktail Reception is free to registered attendees. Guest Tickets will be available for an additional cost of 23 Euros. Guests must be pre-registered to attend.

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EXHIBITOR'S RECEPTION

The Exhibitors Reception will be held during the Symposium on Tuesday - October 18th at 11:00 am at the facilities of ITENE. Attendees may visit the exhibitors while enjoying coffee, refreshments and a sweet and savory bakery. This reception is free to registered attendees.

In addition, there will be an Exhibitors Lunch at 13:30 pm on the same day. While enjoying coffee and Valencian cookery, attendees will have another opportunity to meet with the exhibitors and other attendees.


CONFERENCE DINNER AND GUIDED TOUR OF THE CITY CENTRE

The Conference Dinner will be held after the Guided Tour of the City Centre on Tuesday - October 18th. Attendees will be transported from ITENE’s facilities (conference room) to the hotel at 17:00 p.m.

Conference Dinner GUEST Ticket - Free for registered attendees, 65 € per guest (VAT included)


TRANSPORTATION SERVICE - Tuesday 18 October

The attendees will be transported from the Conference to Hotel Ayre Astoria Palace at 17:00 p.m.

At 18:45 p.m. the attendees will depart from Hotel Astoria Palace to visit the City Centre, where they will enjoy a guided tour and have the opportunity to discover two of Valencia´s most emblematic places: La Lonja and The Cathedral.

At 20:30 p.m. the attendees will go to the Conference Dinner, which will take place also in the City Centre.


GUIDED TOUR OF THE CITY CENTRE

Before the Conference Dinner, attendees will have the opportunity to discover one of Valencia’s most emblematic places: La Lonja and The Cathedral.

The Llotja de la Seda (Spanish: Lonja de la Seda, English "Silk Exchange") is a late Valencian Gothic style civil building in Valencia, Spain, built between 1482 and 1548, and one of the principal tourist attractions in the city.

The UNESCO considered it as a World Heritage Site in 1996 since "the site is of outstanding universal value as it is a wholly exceptional example of a secular building in late Gothic style, which dramatically illustrates the power and wealth of one of the great Mediterranean mercantile cities."[1] ( "La Lonja de la Seda de Valencia - UNESCO World Heritage Centre". Whc.unesco.org. http://whc.unesco.org/en/list/782)

Behind the current building, there was an earlier one from the 14th century, which was called the Oil Exchange (Llotja de l’Oli, in Valencian, or Lonja del Aceite, in Spanish). It was used not only for trading with oil, but for all kind of business.

Valencia's commercial prosperity reached its peak during the 15th century, and led to the construction of a new building.

The design of the new Lonja of Valencia was derived from a similar structure in the Lonja of Palma de Majorca, built by the architect Guillem Sagrera in 1448. The architect in charge of the new Lonja was Pere Compte (1447–1506), who built the main body of the building - the Trading Hall or Sala de Contractació (in Valencian) - in only fifteen years (1483–1498). So is written in a blue band that runs along all four walls of the Trading Hall, also called Hall of Columns. It proclaims in golden letters the following inscription:

According to the local Valencian scholar Joan Francesc Mira, this inscription showed that it was not a necessary to be a Protestant or a foreigner to establish the basis of a good trade; it also showed the union of ethics and economy. Other construction and decoration works lumbered on until 1548, such as the Consolat del Mar (Consulate of the Sea), a Renaissance building adjoined to La Lonja.

During subsequent centuries, La Lonja functioned as a silk exchange. The honesty of its traders is honored by the inscription that runs around the main contract hall. Source: Wikipedia